Benjamin @ Search Engine Strategies SES Hong Kong – Advanced paid search tactics

(Cross-posted from the Synerweb Blog, Inspire Synergy Blog and ViWeb Blog)

That is Day 2 at Search Engine Strategies Hong Kong! And is the day for my presentation about “Advanced Paid Search Tactics”

Here is the recap some of the highlights from My Presentation.


Benjamin @ SES Advanced Paid Search Tactics

Benjamin @ SES Advanced Paid Search Tactics pic2

I make a presentation with a very simple and easy approach to explain how people can establish a reviewable best practice paid search account with sufficient reporting.

One of the topic come into ad group and ad text which not many people in room know about it. We should make good use of the Ad Group and Ad Text so that our account is usable for capturing long tail keywords.

Many people misused Ad Groups and Ad Text so that there is a case below:



SES HK Advanced Paid Search Tactics 1

SES HK Advanced Paid Search Tactics 2

Major point for everyone to remember.
1. Make sure ad groups are targeted and relevant to the keywords.
2. 12 Directions for Ad Text, try all-in 
3. You can use that insight to build more ads of that type after few weeks
5. It’s not about: search engines, data, or you. It’s about THEM.

As suggested in Avinash’s keynotes at SES HK Day 1, that is more practical to use PPC to acquire long tail keywords’s traffic.

Another speaker, I have chat with Ariel after the speech and we have discussed different strategies against different countries. Although they has no experience on china market but we have shared several idea in different countries as well.

Ariel & Benjamin @ SES HK 2010

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