15 September is our company anniversary, and this year we celebrate this exciting moment with all our fellow colleagues in a nice Japanese Restaurant named “Kulako Japan Concept Food” in Mongkok. The room is nicely decorated, and the food is fresh and tasty. We all had an enjoyable night, and can’t wait for the next annual dinner!

We are glad to share our happy moments with you:

Date: 18 September 2010, Saturday
Time: 9:30am – 6:00pm
Venue: 1/F of Core M & N, The Hong Kong Polytechnic University.
Signup: http://www.barcamp.hk
Language: English, Cantonese, Putonghua, or any language you perfer.

What is BarCamp ?

BarCamp is an ad-hoc “unconference” born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos and interaction from attendees. Anyone with something to contribute or with the desire to learn is welcome and invited to join.

Come, Speak and Learn in Software Freedom Day

If you plan to speak in Software Freedom Day, you have 2 options.

First option: BarCamp will be started with a short session for anyone to suggest discussion topics, includes topics for SFD. Arrive early if you plan to speak, introduce yourself (only 3 words!) and want to get a free BarCamp T-shirt.

Second option: SFD organisators are preparing 2-3 sessions in BarCamp, and we are still looking for topics and speakers, please contact with me on/before 12 September 2010.
Don’t hesitate, please come, speak and learn in Software Freedom Day and BarCampHK 2010, and sign up now at BarCamp website (barcamp.hk) and share it on facebook.

（中文版本）

BarCamp HK 2010

今年 BarCamp 的 unconference 活動，更巧合地和在每逢九月第三個星期六的國際軟件自由日同日舉行。

日期：2010年9月18日 (星期六)
時間：9:30AM – 6:00PM (BarCamp活動後有 After Event Drinks)
地點：香港紅磡理工大學 Core M & N
網頁和報名：http://barcamp.hk/
語言：英語、廣東話、普通話。

BarCamp是什麼？

BarCamp 的 unconference 是一個開放的分享平台，任何參加者也可以當上講員，只要在 kickoff session 時提出你的題目便可。

各出席者要按 BarCamp 慣例，說出自己名字和用 3 個關鍵詞語介紹自己。例如: Benjamin Wong，Ruby On Rails，Entreprener，Internet Marketing。

來、講、學 – 香港軟件自由日

為了方便參與軟件自由日的朋友，同時讓參與 BarCamp 的朋友了解自由軟件，今年軟件自由日安排在 BarCampHK 內舉行。

軟件自由日會預先安排大約三個 sessions，其餘 sessions 會留給大家在當日 BarCamp kickoff session 所提出，而跟自由軟件、開源軟件有關的 unconference 題目會優先放在這房間進行。

That is Day 2 at Search Engine Strategies Hong Kong! And is the day for my presentation about “Advanced Paid Search Tactics”

Here is the recap some of the highlights from My Presentation.


Benjamin @ SES Advanced Paid Search Tactics

Benjamin @ SES Advanced Paid Search Tactics pic2

I make a presentation with a very simple and easy approach to explain how people can establish a reviewable best practice paid search account with sufficient reporting.

One of the topic come into ad group and ad text which not many people in room know about it. We should make good use of the Ad Group and Ad Text so that our account is usable for capturing long tail keywords.

Many people misused Ad Groups and Ad Text so that there is a case below:



SES HK Advanced Paid Search Tactics 1

SES HK Advanced Paid Search Tactics 2

Major point for everyone to remember.
1. Make sure ad groups are targeted and relevant to the keywords.
2. 12 Directions for Ad Text, try all-in 
3. You can use that insight to build more ads of that type after few weeks
5. It’s not about: search engines, data, or you. It’s about THEM.

As suggested in Avinash’s keynotes at SES HK Day 1, that is more practical to use PPC to acquire long tail keywords’s traffic.

Another speaker, I have chat with Ariel after the speech and we have discussed different strategies against different countries. Although they has no experience on china market but we have shared several idea in different countries as well.

Ariel & Benjamin @ SES HK 2010

Be our Friends, like Inspire Synergy!

Thanks for joining our show in SES Hong Kong 2010. You will be able to view all the tips we covered in the talk again in the above slide show. You may also interact with us and ask more on anything you want to know deeper, so feel free to ask us questions as we blog.

Be our Friends, like Inspire Synergy!

(Cross-posted from the Synerweb Blog, Inspire Synergy Blog and ViWeb Blog)

Search Engine Strategies (SES) will be in Hong Kong for the first time in Asia starting 12/09/2010. Join Inspire Synergy and hear about what we’ve been to up.
Highlights of Inspire Synergy speakers at SES:

Session: Advanced paid search tactics
Speakers: Benjamin TK Wong, Inspire Synergy

Date: Tuesday, Sep 14
Time: 14:00-15:00 Track 2
Venue: Regency Ballroom, Lobby Level, Hyatt Regency, 18 Hanoi Road, Tsimshatsui, Kowloon, HK
(hotel tel: Telephone: + 852 2311  1234; http://hongkong.tsimshatsui.hyatt.com)

See the complete SES Hong Kong conference agenda.
The Inspire Synergy Blog will be tweeting (#sessf), posting to Facebook, and uploading snaps to Flickr page. So check back here for updates. We hope to see you there!

Be our Friends, like Inspire Synergy!

Speaker: Ray Lee (Inspire Synergy CEO & Co-founder)

Inspire Synergy is invited to participate in the seminars of Entrepreneur Day by the HKTDC, and we are glad to have this opportunity to share our experiences and professional in internet marketing. The speaker of this seminar, Ray Lee, is the CEO & Co-founder of Inspire Synergy, and also an international qualified web analyst who actively participate in analytics-based internet marketing events.

Overview: 7 Ways to reveal secrets of Yahoo! Analytics

Overview: 7 Ways to reveal secrets of Yahoo! Analytics

Inspire Synergy booth at Entrepreneur Day

Our company has participated in the Entrepreneur Day organized by HKTDC this year, and have a great time in sharing our start-up experiences with the visitors. We also successfully promote our result-oriented internet marketing services to many interested parties, and get practical inspirations through communicating with actual users and potential clients.

Exchanging ideas on internet marketing

Web Analytics Association

On 2010 April, Inspire Synergy has successfully become the corporate member of the Web Analytics Association. The Web Analytics Association is an internation association that leads, unites and fosters the interests of industry practitioners, vendors, consultants and educators worldwide, and they provide a great platform for global web analysts and companies to share and exchange their analytics technology.

Official Website of Web Analytics Association: http://www.webanalyticsassociation.org/

Science Park Overview

Built along the waterfront, the 22 hectare Hong Kong Science Park provides 20 state-of-the-art laboratory-fitted buildings offering 220,000 square meter office space. Fully equipped laboratories and engineering services are available for hourly rental or on project base. Since its inception in 2001, the Park is home of more than 200 technology companies engaging in integrated circuits and electronics; precision engineering, biotechnology, green technology and ICT industries. These companies ranging from start-up, SME to multi-national conglomerate both from local and overseas.

Inspire Synergy Door View

We are located at Enterprise Place, a building right next to the core building of Science Park, and surrounded by lots of IT companies just like us. You are always welcome to come and visit us at office hour!

Inno Design Tech Expo

Global Connections on Offer at World SME Expo, Inno Design Tech Expo

8 December, 2009 – Hundreds of exhibitors and buyers from around the world gathered for a pair of innovative fairs organised 3-5 December by the Hong Kong Trade Development Council. The World SME Expo and Inno Design Tech Expo (IDT Expo) provided a wealth of market information, creative ideas, networking sessions and business opportunities for small and medium-sized enterprises (SMEs) from Hong Kong, the Chinese mainland and throughout Asia.

IDT Expo, which brought 345 design, brand- management, marketing strategy and applied technology companies together to showcase practical technologies and commercial designs.

Inno Design Tech Expo Official Site: Inspire Synergy Page

Inspire Synergy @ IDT Expo